A year-old share group that includes two major food retail chains and five large CPG companies has identified gaps in implementation of merchandise plans and promotions at the store level that it says costs food, drug and mass channels approximately 1% of annual gross product sales, or an estimated $10 billion to $15 billion. The share group, known as the In-Store Implementation (ISI) Sharegroup, believes that an industrywide effort, akin to the Efficient Consumer Response initiative ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.