ARLINGTON, Va. — Shoppers have refined their deal-seeking behavior in the weak economy, according to the 2010 U.S. Grocery Shopper Trends survey released by Food Marketing Institute here. “Shoppers have gained a renewed appreciation for saving money through home-cooked meals, comparison shopping, store selection, brand preference, coupons and more,” said Leslie G. Sarasin, FMI president and chief executive officer. “They choose to save money by eating at home but they also believe, ...

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