DALLAS — Social media has redefined the way retailers interact with their communities and created new challenges and opportunities around branding, communications and the longstanding processes of retailing organizations, according to a panel at FMI2012 here Tuesday. “[Social media] is almost the window into the soul of your brand,” said Cathy Green Burns, president, Food Lion, in a panel called “The Business Side of Social Media” at FMI2012. She said that ...

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