GRAND RAPIDS, Mich. — Spartan Stores here said it has begun testing a loyalty card for the first time in one market in northern Michigan. “We have a little bit of a blind spot as it relates to our customers today, and we think this is the right approach at the right time, and we're excited to get it kicked off,” said Dennis Eidson, president and chief executive officer, in a conference call with analysts to discuss fourth-quarter results. “We expect this program to garner much richer ...

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