For the past 16 years, Steve Burd has been fighting a winning battle. The chairman, president and chief executive officer of Safeway, Pleasanton, Calif., has managed to push open the door of the company's profitability against the resistance of economic downturns and amid pressure from a raft of competition. “As a retailer operating in a thin-margin business, we have had to be very good at controlling costs, and it has forced us to be more innovative than I think we would have been in a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.