For the past 16 years, Steve Burd has been fighting a winning battle. The chairman, president and chief executive officer of Safeway, Pleasanton, Calif., has managed to push open the door of the company's profitability against the resistance of economic downturns and amid pressure from a raft of competition. “As a retailer operating in a thin-margin business, we have had to be very good at controlling costs, and it has forced us to be more innovative than I think we would have been in a ...
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