QUINCY, Mass. — Stop & Shop and Giant-Landover are set to debut a new value effort today that will double the number of products that can be purchased using a loyalty card, and is accompanied by new shelf tags, in-store signs and a new circular design.
The chains also are launching new loyalty cards.
In addition to delivering additional savings, the effort involves more clarity in communicating that value message to consumers, Faith Weiner, a spokeswoman for the chain, told SN. “We are ...
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