QUINCY, Mass. — Stop & Shop and Giant-Landover are set to debut a new value effort today that will double the number of products that can be purchased using a loyalty card, and is accompanied by new shelf tags, in-store signs and a new circular design. The chains also are launching new loyalty cards. In addition to delivering additional savings, the effort involves more clarity in communicating that value message to consumers, Faith Weiner, a spokeswoman for the chain, told SN. “We are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.