AUSTIN, Texas — Whole Foods Market here has changed the name of one of its blogs to “The Whole Deal” after Stop & Shop filed a lawsuit against the company for using the slogan “The Real Deal.” In the lawsuit, filed on behalf of both Stop & Shop and its sister chain, Giant of Landover, Md., the Ahold-owned chains argue that Whole Foods' use of both the “Real Deal” and “Real Steal” slogans should not be allowed. The former is identical to a recently introduced Ahold advertising ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.