NEW HAVEN, Conn. — Consumers who are so aggressive in their quest for low prices that they have a negative impact on food retailers’ margins make up only about 1% of a store’s total customers, according a new study by the Yale School of Management here and the State University of New York at Buffalo. Such shoppers reduce retailers’ profits by about 0.2%, the study found. The study divided consumers into four groups: temporals, who always shop at the same store but look for deals when they ...
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