NEW HAVEN, Conn. — Consumers who are so aggressive in their quest for low prices that they have a negative impact on food retailers’ margins make up only about 1% of a store’s total customers, according a new study by the Yale School of Management here and the State University of New York at Buffalo. Such shoppers reduce retailers’ profits by about 0.2%, the study found. The study divided consumers into four groups: temporals, who always shop at the same store but look for deals when they ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.