BIRMINGHAM, Ala. — A plan to modernize stores and revitalize a neglected brand — months in the works and only days away from an official launch — is now on indefinite hold for Bruno's Supermarkets here, which filed for protection under Chapter 11 of the U.S. Bankruptcy code this month. “If you hold your index finger and thumb up in front of you and almost touch them, that's how close we were to launching a whole new brand revitalization for Bruno's. Literally days away,” said Peter Cohen, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.