SAN ANTONIO -- During yesterday‘s Super Bowl, H.E. Butt Grocery here was scheduled to air a commercial in the Texas market with football great Emmitt Smith that kicked off the chain's "My H-E-B" campaign inviting H-E-B customers to create and star in their own TV commercials. From Feb. 4 through April 15, Texans will be able to create and upload their own "My H-E-B" commercial at www.heb.com. Customers can also enter their own creative writing scripts and graphics for a commercial idea. ...

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