BURLINGAME, Calif. — A lot of today's major retailers will have to adapt to changing technologies and changing consumer demand over the next eight years, but supermarket operators may not have to make as many adjustments, a market research executive said here. While a lot of general-market suppliers may decide to retail to consumers directly to regain some of the power they have lost to retailers over the years, “it's less likely companies in the grocery industry will be disintermediated, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.