ATLANTA — Supermarkets planning to survive the present economic downturn would be wise to avoid middle-market positioning, said an A&P executive in an address here. “There's been a big shift among retailers to get out of the middle,” said G. Robert James, vice president, strategy and insights, A&P. “One-size-fits-all doesn't really fit anywhere in the industry.” James made his remarks in a keynote address at the Category Management Association conference, in which he focused on the ...

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