MINNEAPOLIS — Supervalu here is undergoing a “business transformation” that it hopes will enable it to offer pricing more in line with competition along with more effective promotions, Craig Herkert, president and chief executive officer, said here Tuesday. However, during a conference call as Herkert told analysts the direction Supervalu hopes to move, he was repeatedly challenged on how he expects to reverse the company's negative trajectory, which saw an earnings loss and declining sales ...

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