MINNEAPOLIS -- Supervalu here plans to invest more effort in private-label merchandising and development, Jeff Noddle, chairman and chief executive officer, told shareholders at the company’s annual meeting here yesterday. “We’ve completed a review of our own brands, and we see opportunities to significantly reduce and enhance the number of labels,” he said. According to Noddle, 35% of shoppers’ baskets contain some private-label items, “so we have a large opportunity to drive sales with our ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.