MINNEAPOLIS — Supervalu's sharp declines in sales and profits for the second quarter led analysts to speculate whether the slumping company can regain lost market share with a new pricing initiative. The company, based here, said it was implementing a strategy it calls “fair pricing plus promotions” in order to drive more consistent volume from shoppers who Supervalu indicated had been cherry-picking items on sale. Some analysts, however, wondered whether the strategy could be effective ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.