NEW YORK — Supervalu is planning a one-week sales event with a major supplier at 3,400 stores in the coming months, Craig Herkert, president and chief executive officer of the Minneapolis-based company, said here Wednesday at the Bank of America-Merrill Lynch Consumer Conference.
“We've never done anything in our history in 3,400 stores, ever,” he said. “But if we can build some credibility with that [promotion], we will get vendors to say, ‘I get you.’ Don't forget, we still do $40 billion ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In