THE RISE OF TECHNOLOGY as a social force is transforming society on multiple fronts, and grocery shopping is no exception. Retailers who are to be successful today need to be quick to understand how those changes are affecting shoppers — and how to cater to shoppers increasingly influenced by technology, observers say. Take, for example, how technology has transformed the grocery store stalwart, the coupon clipper, which has followed coupons from their old home in Sunday newspapers to the ...
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