WHO ARE underserved consumers? The underserved, who have attracted a great deal of attention this year as part of the national debate on obesity, are people who live in so-called food deserts, which are communities that lack proximity to a supermarket and its fresh food offerings. According to the U.S. Department of Agriculture, about 23.5 million people in the U.S. live in communities that are more than one mile from a supermarket or large grocery store. Food deserts are stereotyped as ...

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