AUSTIN, Texas — John Mackey, chairman and chief executive officer of Whole Foods Market here, continued to cement his reputation as one of the more eccentric business leaders in the country with the revelation last week that he spent several years pumping his own company's stock in a frequent series of online message-board postings using a pseudonym. Beginning in 1999 and continuing through August of last year, Mackey engaged in near-daily online discussions and arguments on the Yahoo! ...

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