The endcap is back. And it's back big. The redesign of Wal-Mart's Supercenters include an effort to clean up mid-aisle displays, but at the same time emphasize massive creations at the ends of their aisles where a single product is showcased in a tiered, winged arrangement using a pallet on wheels. Described as “a traditional endcap on steroids,” the effort showcases products that Wal-Mart intends to dominate and provides a bold statement to the power of its pricing at a time where ...

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