SAN BERNARDINO, Calif. — Stater Bros. Markets said last week customer counts rose by nearly 1 million during the second quarter that ended March 27 as the company maintained lower margins so it could promote value pricing as part of its 75th anniversary marketing program. Each weekly ad features a half-page of items priced at 75 cents, “which has resulted in a slight increase in basket count, reversing a trend of the past 16 months,” Jack Brown, chairman and chief executive officer, told ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.