CARLISLE, Pa. — Sander van der Laan can't help but see Giant-Carlisle with new a set of eyes. After all, he arrived in central Pennsylvania from Amsterdam only last summer. But what Giant's new chief executive officer sees is in many ways a new vision for Giant: Taking a well-developed existing brand and growing it through a sharper focus on value, and applying it to new formats to expand and broaden its geographic reach. The plan in many ways resembles the work he'd done as an executive ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.