In what is shaping up to be one of the bleakest holiday seasons in recent memory in terms of consumer spending, supermarket operators are focusing on price-oriented promotions in an appeal to thrifty shoppers. “People are not going to quit eating, but there are a lot of ways to reduce your expenditures at the store,” said Al Plamann, president and chief executive officer, Unified Grocers, Los Angeles. “There's enough uncertainty out there that I would expect to see a real trend toward ...

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