NEW YORK — The advertising campaign comparing basket prices between Wal-Mart Stores and its grocery competitors is resulting in traffic and sales improvements in the 25 markets in which they are running, a top official from Wal-Mart Stores said last week. In remarks at the Goldman Sachs Global Retailing Conference here, Bill Simon, president and chief executive officer of Walmart U.S., said the campaign, which launched this spring, has been “terrific” for the ...
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