BENTONVILLE, Ark — Wal-Mart Stores and American Express on Monday announced the launch of Bluebird, a prepaid payment card they said is an alternative to more expensive checking and debit accounts. The program, which launches next week, is available at Wal-Mart stores and through bluebird.com. Bluebird builds on a pilot program launched late in 2011 and was shaped by feedback from consumers who said they were not getting the value they expect from traditional checking account and ...
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