BENTONVILLE, Ark. — In a shift away from its traditional EDLP model, Wal-Mart Stores here is implementing some aggressive promotional pricing on certain items in at least a handful of markets, according to industry executives and observers. In a conference call with analysts last week, Rick Anicetti, chief executive officer of Salisbury, N.C.-based Food Lion, said his company has observed some unusual promotional advertising from Wal-Mart in some markets, though not in all. “We've seen a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.