BENTONVILLE, Ark. — Wal-Mart Stores on Sunday said it has launched a national television and digital advertising campaign to show how it provides low prices and creates job opportunities.


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An accompanying website — therealwalmart.com — features videos and a Q&A presentation about its efforts to save energy and other information.

“We have wanted to do this for a long time because we know that people trust Walmart even more when they understand the opportunities we provide our associates, who the customers are that shop with us and how we deliver low prices,” said Bill Simon, president and chief executive officer of Walmart U.S. “Every month more than 60% of Americans shop at Walmart, and we are proud to help them save money on what they want and need to build better lives for themselves and their families.”

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