SCOTTSDALE, Ariz. — The decline in shopping trips at Wal-Mart Stores is driven by customer loss, rather than reduced shopping frequency among remaining shoppers, according to the results of a survey released last week by Blueocean Market Intelligence here. The survey, based on interviews with 1,800 Wal-Mart shoppers in September, said changing shopping habits and attitudes have contributed to six straight quarters of declines in same-store sales for the Bentonville, Ark.-based retailer, as ...
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