If there's any retailer that knows how uncomfortable the murky middle can be, it's Wal-Mart, which over the past 30 years has plowed scores of its smaller competitors there, frequently contributing to their ultimate demise. But after a year of economic hardship for Wal-Mart shoppers — and changes in consumer behaviors learned during the recession — it's not without some irony to find the world's largest retailer in some danger of slipping into the middle itself these days. Paradoxically, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.