BENTONVILLE, Ark — As expected, Wal-Mart Stores here has thrown down the gauntlet and begun promoting reduced pricing on consumables. How the traditional grocery industry responds to the challenge — and what impact the price cuts might have — is not yet clear. The initial rollbacks “do not look overly threatening to the grocery channel,” said Mark Wiltamuth, managing director of Morgan Stanley, New York, “There [has been] little change in Wal-Mart' relative price advantage over conventional ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.