From SKU rationalization to pay-for-growth programs, and from fewer display opportunities to more competition from private labels, the “impact” of Wal-Mart's Project Impact may be hardest on its product suppliers. The changes under way at the world's largest retailer can be expected to cause disruptions for consumer goods companies and a higher cost of doing business, according to a recent research report from JP Morgan analysts. However, the analysts said, its effects will not be all ...

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