LOCAL ANECDOTES point out that that when national media rolls into Augusta, Ga., each year to cover the Masters Golf Tournament in Augusta, Ga., sportscasters traditionally used to joke about a Piggly Wiggly supermarket located near the Augusta National Golf Club. Such talk — presumably arising because the commentators found the Piggly Wiggly name amusing — is no longer heard. Not because the name doesn't bring a smile to people's faces any more, but because the chain has virtually ...

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