ALEXANDRIA, Va. — Walgreen Co. has filed a federal trade dress suit here against Wegmans Food Markets alleging that the Rochester, N.Y.-based supermarket chain's stylized "W" logos are too similar to those of Walgreens. Deerfield, Ill.-based Walgreens claims in the suit that Wegmans' logo could cause confusion among consumers and dilute the Walgreens identity. It cites both the use of a stylized "W" in the full Wegmans name in the stores and also the use of the stylized "W" in a circle on ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.