LONDON — Whole Foods' flagship United Kingdom store, which opened here last week, offers a large assortment of Fresh & Wild Everyday Value products that are the equivalent of the “365 Everyday Value” brand in the U.S. The company is unable to use the “365” brand because it is already registered by a competitor in the U.K., a Whole Foods official told SN. Fresh & Wild is the name of the U.K. chain of small natural food stores that Whole Foods acquired in 2004. Other private-label ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.