AUSTIN, Texas — Whole Foods Market here said last week it intends to continue to invest in price to broaden its appeal to consumers — a strategy the company indicated is likely to result in lower earnings through the balance of the year.
That did not seem to bother some industry analysts, who said they recognize the long-term value of Whole Foods’ approach.
“We view this move as a positive,” Karen Short, managing director for BMO Capital Markets, New York, ...
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