WinCo Foods here may be Wal-Mart's worst West Coast nightmare — a price-driven operator whose prices actually rival its own. “WinCo is a sleeping giant,” one Idaho retailer told SN. “In fact, I'd rather go up against Wal-Mart than WinCo.” “WinCo is probably the only competitor Wal-Mart is really afraid of,” according to Jim Hertel, managing partner for Willard Bishop, Barrington, Ill. Of course, with 56 stores, Boise, Idaho-based WinCo may seem like no more than a pesky flea to Wal-Mart ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.