BURLINGAME, Calif. -- As Baby Boomers become a smaller part of the consuming public, retailers will have to change the way they approach the marketplace to serve a younger demographic that‘s more fragmented with less buying power than the older generation, Lois Huff, senior vice president for TNS Retail Forward, Columbus, Ohio, said here yesterday at “Retail 2015: New Frontiers,” a conference sponsored by her company. “New spenders will be more challenging to reach, and retailers need to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.