Walmart’s rollout of the Wild Oats brand as a lower-priced alternative to national brand organic offerings could impact traditional supermarket operators as they attempt to build up their own natural and organic product sets, analysts told SN. Bentonville, Ark.-based Walmart said it would introduce "nearly 100" products under the Wild Oats brand, which was founded in 1987 by the natural and organic chain of the same name. "It’s more of a threat to traditional ...

Subscribe to digital access - Register for Premium Account

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Printer-friendly. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.


Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.