MILWAUKEE — Roundy’s here has asked its merchandising team to work on developing in-store surprises — “non-advertised specials that offer great values to customers and enable us to make some extra money,” Bob Mariano, chairman and chief executive officer, said here during the company’s first financial conference call since going public. Speaking to analysts to discuss financial results for the fiscal year that ended Dec. 31, Mariano said Roundy’s ...
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