NEW YORK — As Safeway prepares for a chainwide rollout of its “Just for U” digital marketing program, it will continue to do regular weekly advertising, “but I can envision a time when that will no longer be important,” Steve Burd (right) told investors here last week. Burd, the chairman, president and chief executive officer of the Pleasanton, Calif.-based chain, expressed tremendous enthusiasm for “Just for U” even prior to launching an ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.