NEW YORK — As Safeway prepares for a chainwide rollout of its “Just for U” digital marketing program, it will continue to do regular weekly advertising, “but I can envision a time when that will no longer be important,” Steve Burd (right) told investors here last week. Burd, the chairman, president and chief executive officer of the Pleasanton, Calif.-based chain, expressed tremendous enthusiasm for “Just for U” even prior to launching an ...
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