PLEASANTON, Calif. — Safeway is merchandising nine SKUS of exclusive wine sheathed in eye-catching wraps that tell a story, present a recipe or celebrate a special occasion. The giftable wines include Curious Beasts, a red blend made for a Halloween celebration; Schuck’s pinot noir, designed to be paired with fish; and Fuschsia, a white blend geared toward the “girls gone summer” consumer. The Evocative Wrapped Bottles line was created for 22 buying occasions by ...
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