PLEASANTON, Calif. — Safeway has launched a Facebook application that lets shoppers post reviews of its Open Nature private-label products. The retailer promoted the service on its Facebook wall this week. “Maureen M. gave Open Nature Chicken Pomodoro 5 stars in her review,” Safeway wrote. “See her review and write your own.” The app lets users review products in six categories: deli, frozen, dairy, bakery, pantry and meat. Open Nature pizza, ice cream, ...

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