From catch-of-the-day promotions to cooking demos, seafood managers are full of ideas on how to grow their sales this year. Yet many agree the most important strategy begins with a simple greeting. “If you greet the customer with a hello and a friendly smile, that can go a long way towards making that sale,” said Tom Demott, EVP with Encore Associates and former VP of meat merchandising at Safeway. Seafood departments across the country are placing a renewed emphasis on ...

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