WASHINGTON — Consumers continue to express a strong desire for more healthful diets, but concede they remain hampered by cost and a lack of motivation, according to an annual study tracking the shopping habits of U.S. consumers. The finding was among the highlights of the 21st annual “Shopping for Health” report, conducted by the Food Marketing Institute and Prevention magazine. Some 62% of the nearly 1,500 shoppers polled said healthy food items cost too much, while ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.