WASHINGTON — Consumers continue to express a strong desire for more healthful diets, but concede they remain hampered by cost and a lack of motivation, according to an annual study tracking the shopping habits of U.S. consumers. The finding was among the highlights of the 21st annual “Shopping for Health” report, conducted by the Food Marketing Institute and Prevention magazine. Some 62% of the nearly 1,500 shoppers polled said healthy food items cost too much, while ...
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