Women are more influential in food categories that involve the whole family, while men most influence the categories that they consume on their own: cold beverages (non-beer) (87%), salty/sweet snacks (83%), cereal (83%), ice cream (82%), frozen snacks/appetizers (79%) and beer (79%), according to Men’s Health. Men are more likely to stick to a shopping list than women, said Brad Hanna, senior vice president, group account leader for Barkley.

 

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