EL SEGUNDO, Calif. — A rash of promotional activity by Fresh & Easy Neighborhood Market since parent company Tesco announced in April it is seeking a buyer for the chain is being viewed as an effort to enhance the company’s efforts to sell the banner, industry observers told SN last week. Tesco said in April it hoped to sell the store as a single unit, though there is a growing belief it may have to simply close the stores or settle on selling them to multiple ...
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