EL SEGUNDO, Calif. — A rash of promotional activity by Fresh & Easy Neighborhood Market since parent company Tesco announced in April it is seeking a buyer for the chain is being viewed as an effort to enhance the company’s efforts to sell the banner, industry observers told SN last week. Tesco said in April it hoped to sell the store as a single unit, though there is a growing belief it may have to simply close the stores or settle on selling them to multiple ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.