BRAMPTON, Ontario — Loblaw Cos. said it is testing a new, small-format discount banner.


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The first location of Box by No Frills opened earlier this month in Calgary, Sarah Davis, Loblaw’s chief financial officer, said in an investor conference Wednesday.

The store, at 10,000 square feet, is smaller than No Frills’ typical 25,000-square-foot format and is stocked mainly with private-label goods, along with some deals on general merchandise.

Davis said the company would gauge the store’s performance with an eye on additional rollouts.

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