Another demand-based technology, price optimization, topped the list of applications that respondents said they would test or launch in 2008, with nearly one in four (24%) selecting it. Interest in price optimization surged in 2007 as pricing continued to grow more complex and competitive pressures made already slender margins harder to maintain. Over the past few years, new price optimization vendors have emerged, notably KSS and Revionics, the latter catering specifically to the ...

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