While considering how to market to disparate Hispanic groups, retailers can add yet another shopper to the mix — the “foodie.”
“With the vast number of cooking shows now on TV, like those on the Food Network, it's not just the Hispanic consumers who have a craving for Hispanic food,” said Juan Enchinton, business manager of Hispanic innovation, United Supermarkets, Lubbock, Texas. “Consumers with other ethnic backgrounds do too.”
Maria Reyes, senior category manager, Hispanic, at specialty ...
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