Wal-Mart delivered a strong message about ethnic retailing when it launched its first-ever Asian American ad campaign three years ago. And the message is even stronger now that the world's largest retailer operates more than 300 stores whose layout and merchandise mix reflect the population. Located in areas with large populations of Asian and Pacific Americans, the so-called “Stores of the Community” carry essential products and brands that are staples of the traditional Asian diet and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.