Wal-Mart delivered a strong message about ethnic retailing when it launched its first-ever Asian American ad campaign three years ago. And the message is even stronger now that the world's largest retailer operates more than 300 stores whose layout and merchandise mix reflect the population. Located in areas with large populations of Asian and Pacific Americans, the so-called “Stores of the Community” carry essential products and brands that are staples of the traditional Asian diet and ...
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